You have choices in life. One choice is how you spend your money. Most people work hard for their money. So when people go to buy something they usually want to make the better quality decision. They have to be shown why you're whatever it is your showing them is better than the other option.
I am trying to per sway teenagers. It doesn't take much effort because they are really gullible.
A lot of ads are directed at teenagers because they have some money to spend now, and for years to come.